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First steps to take when starting e-commerce




Business Idea and Product Selection: Determine the product or service you want to sell. Select products that are in demand and provide a competitive advantage by conducting market research

Target Audience Analysis: Determine who you will sell your products to. Analyze the demographic characteristics and shopping habits of your target audience

Business Model Selection: Determine your e-commerce business model. For example, you can choose one of the models such as direct-to-consumer (D2C), business-to-business (B2B) or dropshipping

Company Establishment: Officially establish your business. Register your company by completing the necessary legal procedures

E-Commerce Platform Selection: Select the platform on which you will sell your products. Consider options such as Shopify, WooCommerce, or local platforms

Website and Branding: Build a professional website and create your brand. Determine visual elements such as your logo, color palette, and fonts

Payment and Logistics Integration: Make agreements with secure payment methods and shipping companies. This step is important to provide your customers with a seamless shopping experience

Marketing Strategy: Create digital marketing strategies. Promote your brand using channels such as social media, SEO, email marketing


Customer Service: Establish an effective customer service system to ensure customer satisfaction. Make continuous improvements by taking feedback into account.

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